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Writing and Managing Winning Proposals | Training Course

Online Training by  Beit Al Karma Consulting
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Online / Training
Ended last May 25, 2024
USD  195.00


Course Overview

Proposals are project design documents with potential impact on clients’ organizations projects’ stakeholders customers and beneficiaries. Once approved winning proposals become project plans that will lead to well-executed mission-critical work. Proposals help nonprofit organizations businesses and public-sector agencies to increase their contracts awards and to enhance levels of revenue. Bid and proposal teams that have knowledge of and use industry recognized best practices are more likely to win.

Writing and Managing Winning Proposal training course covers proposal management tools opportunity capture management techniques creating proposal winning strategies writing persuasive narratives proposal detailed outline content development of the most required proposal sections suggested content examples and appropriate graphics. The introduced structured management and writing processes will make technical writing more effective quicker and even more enjoyable.

This course will provide participants with the fundamentals of pre-writing and proposal management work needed before heading to actual writing as well as with proposal writing fundamentals enabling them to draft persuasive content of the most required proposal sections. These foundational skills are imperative to develop first-class technically-sound content-rich persuasive and winning proposals.

Learning Outcomes

  1. Practice and raise your confidence in proposal writing.
  2. Increase your understanding of what it takes to win.
  3. Increase your skills in efficient proposal planning management bidding and tendering industry.
  4. Enhance your ability to make sound Go/No-Go decisions.
  5. Learn how to develop a proposal winning strategy and how to create winning themes that can influence your customers to select your proposal.
  6. Improve your skills in writing proposal content.
  7. Become a skilled writer by learning best practices for structured persuasive compelling and adequate content writing of each section coupled with appropriate graphics.
  8. Submit a highly professional compliant solutions-oriented impact-driven technically-sound and content-rich proposals.

Our certification’s curriculum presentations and exercises are designed to offer optimal learning with minimal time dedication. The Writing and Managing Winning Proposals is compact yet comprehensive course with an emphasis on real-world applicability. It provides a significant enhancement to your proposal writing and management skills that are recognized and valued by international organizations.

Your Profile

  • Proposal writers proposal managers proposal coordinators tender engineers and bid managers who want to write fewer proposals and win more.
  • Project managers technical staff and subject matter experts who want to meaningfully contribute to proposal development.
  • Executives business development managers and capture managers who want to win more proposals.
  • Experienced writers who want to level up their skills with proven best practices.

Our Learning Method

The course is based on a participatory active learning approach.

  • It includes virtual break-out discussion groups practical cases and exercises.
  • It also includes writing examples guided self-study and homework assignments to put your new skills into practice.
  • Course manual handouts presentations and training instructions are in English. Trainers are bilingual English and Arabic.

Course Schedule

  • 12 trainer-led live sessions each session is 90 minutes long over 6 weeks.
  • We expect that participants will spend 4-5 hours per week on this course between the live cohort (3 hours) reading and homework assignments.
  • We record every live session on Zoom and share them with the course’s participants so participants don’t miss a beat!

Course Certificate

You will get your certificate by either one of the following conditions:

  1. Attend at least 65% of the live sessions.
  2. Passing the final test with at least a grade of 56%.
  3. The final online test consists of 23 multiple-choice questions (MCQs) in 35 minutes.

Substantial Scholarships Places

Need financial assistance?

We proudly offer substantial scholarships to help cover the fees for those who may otherwise find it difficult to fund their participation


Session 1: Proposal management process

Proposal management cycle, proposal schedule and the 5 C’s of winning proposals.

Session 2: Go / No-Go decision making
The necessary information proposal managers look at an early stage of the proposal development process. Opportunity qualification, bid or no bid decision making.

Session 3: Proposal win strategy, winning themes, and value proposition
Proposal winning strategy, the difference between features versus benefits, types, categories and building blocks of winning themes including their purpose and relevance.

Session 4: Proposal outline and content plan
Proposal typical outline, Proposal compliance and responsiveness and Proposal detailed outline and content planning.

Session 5: Writing executive summary
Understand the characteristics of a great executive summary, its key elements, structure, outline, and examples. Suggested content outline, associated graphics, and examples

Session 6: Background, context & project understanding
We’ll learn how to maximize these introductory sections to increase the relevance of your proposed project. Suggested content outline, associated graphics, and examples

Session 7: Technical approach
How to structure, write, and review the technical approach section using proven persuasive writing practices. Suggested content outline, associated graphics, and examples.

Session 8: MEL for technical writers
What do you need to know about MEL as a technical writer. What level of details the proposed results framework should show? Suggested content outline, associated graphics, and examples

Session 9: Price to win
Basic budgeting, cost items, value for money and best value determination

Session 10: Management Approach and Work Plan
General management approach outline. Project activities scheduling and sequence. Suggested content outline, associated graphics, and examples

Session 11: Key Personnel
Developing the personnel section showing the appropriateness of proposed CVs and added value. Suggested content outline, associated graphics, and examples

Session 12: Organization Experience Section
What makes a compelling experience and past performance section. Suggested content outline, associated graphics, and examples


Alaa Shaheen

Alaa Shaheen brings over 25 years’ experience working on bids and proposals of hundreds of million US$ across the international development sector as well as winning contracts from international private sector companies.
Alaa has served for 15 years as the Near East Director for AECOM, a U.S. based global consulting engineering and international development firm. Alaa lectures at the American University in Cairo, Engineering Services and at the German Institute for Academic Exchange (DAAD).

Special Offer

Early-bird fees: 160 US$ / 7,645 EGP (Ends 10 April 2024)
After 10 April 2024, the course fees will be 195 US$ / 9,315 EGP


Apr 20, 2024 - May 25, 2024
Sat 12:00 PM — 03:00 PM
Online Live
Platform: Zoom
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We empower individuals and strengthen organizations to design, deliver and evaluate projects that create meaningful benefits, profitable and sustainable growth for themselves, their  clients, project’s beneficiaries and stakeholders alike.

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