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Social Media Marketing

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In-Person / Short Course
Ended last Sep 14, 2019
EGP  2,000.00


This Course is based on “4” Main Tracks to qualify you to become a “Great Social Media Marketer


• Marketing Management.

• Social Media Marketing.

• Content Marketing & Creation.

• Social Media & Facebook Advertising.

o Track No.1: “Marketing Management”:

• The History of Marketing from the beginning era to the inbound

Marketing age.

• The difference between "Need, Want & Demand.

• Overview about the Marketing Research & Its Steps.

• Segmentation, Targeting.

• Differentiation & Brand Positioning.

• The Marketing Mix "4p's".

• Promotional Mix.

• CRM & Its Role.

  • Practical Workshop.

v Note: About more than 30 Case Studies from the Egyptian & International Markets to cover each point of them.

o Track No. 2: “Social Media Marketing”

• Digital Marketing types.

• Social Media Marketing & its importance.

• Social Media Analytics & Insights.

• Facebook & Instagram Algorthitem.

• Social Media Listening & Mentoring.

• How to create Social Media Marketing Plan from A to Z.

• How to set your Social Media Objectives & set your KPI's.

• How to analyze your Competitors online.

• Social Media Rules “Do & Don’t”.

• How set a Monthly Social Media Calendar.

• Social Media ROI.

  • Practical Workshops.

o Track No. 3: “Content Marketing”:

• What is Content Marketing?

• The Importance of Content Marketing to your Business.

• Types of Content.

• Content creation, content curation and content repurposing.

• How to write a Selling & Catchy content that increases your Conversion rates & your Company Sales.

• The difference between Target Audience & Buyer Persona.

• How to identify the right Buyer Personas for your Business.

• How to Create a Buyer Persona Sheet.

• How to get content ideas for your business.

• How to create content Marketing strategy.

• How to use News & Trend jacking Techniques.

  • Content Creation Workshop.

o Track No. 4: “Social Media & Facebook Advertising”:

The Main Objective of this Track is to learn you how to Create your

“Facebook, Instagram, WhatsApp or Messenger Campaigns from A to Z:

• Facebook Business Module.

• Campaign Objectives.

• Facebook Targeting.

• Ad Placement.

• Ad Budget & Schedule.

• Ad Bidding.

• Ad Optimization.

• Ad Formats.

• Campaign Analysis and breakdown.

• How to measure your Campaign ROI “Return on Investment”.

  • Practical Workshops.


Nopel elmaghrapy 

Special Offer

30% offer 


Aug 23, 2019 - Sep 14, 2019
Fri, Sat 06:00 PM — 10:00 PM
No. of Days: 8
Total Hours: 32
No. of Participants: 25
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Light up  founded in 2018 to engage and empower individuals & organizations and provide them with required training, recruitment and consulting services in the business sector. Light up is constantly investing to improve not only domains of its core expertise but also in advanced technological areas that would potentially create new business activities and enhance its service offering.
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