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What do you want to learn today?


This course is designed to provide practical guidance, knowledge and skills on how to become a professional exhibitor in domestic and international trade fairs.

To raise the knowledge about the different types of trade fairs, how to select the most appropriate one for their needs. In addition, participants will learn how to improve the promotion of their products/services effectively while maximizing the profit through their participation in trade fairs.

Who should attend?
Professionals seeking an understanding of the trade fair industry for an optimum application to increase profit in future trade fairs participation.


By the end of this course, participants will be able to:
   - Illustrate the concept of trade fairs
   - Demonstrate marketing measurement tools
   - Select the appropriate trade fair
   - Prepare budget for trade fair participation
   - Organize a stand
   - Elaborate stand promotion
   - Manage stand personnel
   - Organize stand operation
   - Monitor competition
   - Conduct a close out
   - Develop post trade fair report


Yasmine Afram

Ms. Afram is a Part-Time Trainer at the American University in Cairo School of Continuing Education Cairo - Egypt where she prepare and deliver “Professional Conference and Event Management” course and “Professional Public Relations” course.
She has been working as a Responsible Trade Fairs Department at the Italian Chamber of Commerce – Egypt (CCI-Egypt) since 2010 where she has organized delegations of Egyptian exhibitors and buyers to fairs in Italy in different sectors; assist Egyptian delegations in Italy and acted as the liaison between fairs organizers & Egyptian companies.
She had her Post Graduate Certification as a Professional Certified Trainer from The American University in Cairo (AUC) in 2015 accredited from the IACET
She also has a Post Graduate Certification: Professional Public Relations and Professional Conference and Event Management both obtained from The American University in Cairo (AUC) in 2015
She has obtained both her Graduate Diploma in Comparative Literary Studies and her Bachelor of Arts degree in English and Comparative Literature from The American University in Cairo (AUC).

Special Offer

50% Discount for CCI-Egypt members
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CCI-Egypt is a private and nonprofit organization. It represents a lobby of Egyptian and Italian businessmen interested to exchange different forms of cooperation between Egypt and Italy.

CCI-Egypt Mission is:

  • To promote bilateral co-operation between Egyptian and Italian companies.
  • To offer outstanding and reliable services for business development of SMEs
  • To encourage healthy co-operation between members.
  • To keep a constant contact with Egyptian and Italian authorities and institutions concerned by the internationalization of SMEs in both countries.
  • To monitor business opportunities in both markets.
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