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Public Relations

Training by Alex for You

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On-Site / Training

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1 syria street, Deeb Mall 10th floor, office no.2, Rushdy, Alexandria, Alexandria Governorate, Egypt 21311

EGP 800.00

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1. What is this course about?

1.1 Course description

Public Relations’ influence on society is accelerating in a local-global environment that is changing with new media, new audiences and new opportunities.

This course introduces the values, ethos, ethics, history and theories of public relations engaging you with the challenges of the practice in the twenty-first century. Via local and international case studies you will develop a critical and analytical understanding of theory and practice gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations, addresses the needs of communities and builds public and corporate citizenship.

1.2 Course content
 Public Relations Today: Changes and Challenges
 Public Relations ethics, ethos, values and socio-cultural responsibility
 Theoretical developments and debates
 Emerging media and audience power
 Public relations and news sources
 Research in public relations
 Public relations problem-solving process
 Proactive management: issues-crises in the corporate sector
 Political and government communication and public affairs
 Local-global crises and humanitarian public relations
 Internet, global public and corporate citizenship

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Alex for You Center is a professional public service institution that provides support and development of the vocational education for all subjects interested in vocational education in Egypt.

Alex for You was founded; opening Ceremony was held in October 2003 in Hilton Green Plaza Hotel. Businessmen, Industrialists and human resources managers attend this ceremony, and representatives of famous industrialists in Egypt.

As we have good relations with Alexandria University and professional engineers in industry, we have motivated the experts to direct their experience towards industry through professional training courses which gather round development, modernization and practical applications.

Alex for You Mission

The mission of the Alex for You Center is to provide quality vocational education and training in accordance to the needs of the labor market, to contribute in raising the level of youth employment, and to improve the efficiency and the competitiveness in the economy.

Alex for You Center would achieve its mission creating climate for establishing flexible system for vocation education based on the philosophy of lifelong learning as: